Corporate social responsibility and green marketing pdf

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corporate social responsibility and green marketing pdf

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Show all documents Cruz emphasizes in his experimental work that consumers have less intention to boycott company which employed CSR even on basic level of economic, social , and environmental activities. Brown and Dacin claim that socially responsible behavior has a positive influence on views and attitudes not only towards the company itself but also to its products.

Top PDF Consumer’s Attitudes to Corporate Social Responsibility and Green Marketing

It is not possible to be part of a globally interconnected world without accepting our share of responsibility for the environment and for future generations. Throughout the development process, we endeavour to minimize fuel consumption and exhaust emissions, utilizing the latest technology available. For all our products and mobility solutions we aspire to minimize environmental impacts along the entire lifecycle — from raw material extraction until end-of-life - in order to keep ecosystems intact and to create positive impacts on society. Compliance with environmental regulations, standards and voluntary commitments is a basic prerequisite of our actions. Focus on four prioritized action areas:. We are committed to the Paris Climate Agreement. We intend to become a carbon neutral company by

Skip to main content Skip to table of contents. Advertisement Hide. This service is more advanced with JavaScript available. Ethics, Social Responsibility and Sustainability in Marketing. Front Matter Pages i-xxviii.

The purpose of this researches are to analyze: 1 The effect of green marketing on brand image of Tupperware products in Padang, 2 The effect of corporate social responsibility on brand image of Tupperware products in Padang, 3 The effect of green marketing on corporate social responsibility of Tupperware products in Padang. This type of research is descriptive research. The sample used was respondent using accidental sampling technique. Data was collected through questionnaires and analyzed using the SmartPLS 3. Arslan, Muhammad, dan R. Developing Country Studies, 4 21 : Chaudhary, B.

Green Marketing Mix- A Social Responsibility of Manufacturing Companies

The purpose of this research is to analyze the influence green marketing, corporate social responsibility and brand awareness to the customer purchasing decision of cleo mineral water in Surabaya. The population in this research is all customers of cleo mineral water in Surabaya. This research is a comparative causal research and the data is the primary and the secondary data. The data collection technique has been carried out by issuing questionnaires whereas the sample collection technique has been done by using nonprobability sampling and respondents have been selected as samples. The data analysis technique has been carried out by using multiple linear regressions analysis. The result of the research shows that green marketing gives positive and significant influence to the purchasing decision, corporate social responsibility gives positive and significant influence to the purchasing decision and brand awareness gives significant and positive influence to the purchasing decision of cleo mineral water. Meanwhile, brand awareness gives dominant influence to the purchasing decision of cleo mineral water in Surabaya.

Corporate social responsibility CSR is a type of international private business self-regulation [1] that aims to contribute to societal goals of a philanthropic, activist, or charitable nature by engaging in or supporting volunteering or ethically-oriented practices. While it has been considered a form of corporate self-regulation [4] for some time, over the last decade or so it has moved considerably from voluntary decisions at the level of individual organizations to mandatory schemes at regional, national, and international levels. Considered at the organisational level, CSR is generally understood as a strategic initiative that contributes to a brand's reputation. With some models, a firm's implementation of CSR goes beyond compliance with regulatory requirements and engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law". Furthermore, businesses may engage in CSR for strategic or ethical purposes. From a strategic perspective, CSR can contribute to firm profits, particularly if brands voluntarily self-report both the positive and negative outcomes of their endeavors. CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.


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This section reviews the literature on green marketing, CSR, product image, corporate reputation and consumer purchase intentions of green products. Earlier studies on green marketing by Norazah , Norazah, Norbayah, and Nur Shahirah , and Pino, Amatulli, De Angelis, and Peluso , noted that when consumers have high awareness of the green marketing activities by a particular company, including CSR, it influences their positive attitude toward that company, and in turn initiates a more constructive image for the company.